Our Coaches

Perth tennis coaches – junior and adult specialists

Tennis Factory pride itself on the quality of its tennis coaching and people, employing only the best Perth tennis coaches. Our Perth tennis coaches are fully insured and have police and Working with Children checks. Our senior staff hold Tennis Australia coaching qualifications or an overseas equivalent.

Matt Bull



Matt is one of only three Tennis Australia Master Club Professional coaches in WA and is recognised by Tennis Australia as one of the top Club and Tennis Hot Shots coaches in Australia – the only WA coach to have been nominated for both categories at the Australian Tennis Awards, and to have won one of the awards.

Originally from the UK, Matt has been based in Perth since 2001. After four years as Head Coach at Nedlands Tennis Club from 2004 to 2008 he left and moved Tennis Factory to Onslow Park Tennis Club in Shenton Park. In 2018, Tennis Factory expanded their award-winning tennis coaching programs to East Fremantle Lawn Tennis Club. This move means customers can enjoy Tennis Factory coaching programs both north and south of the river.

Matt is regarded as a leader in the tennis coaching industry for his vision and drive to help tennis clubs grow their membership and thrive, becoming valuable places for local communities to go to play and socialise. On-court he is passionate about getting as many people as possible playing the game and to help them become the best players they can be, commensurate with Tennis Factory’s slogan ‘Building Better Players’.

Jack Baldwin


Head Coach & Acting Performance Manager

Jack spends his time between Onslow Park and East Fremantle tennis clubs. Jack’s primary role is to manage the quality of the tennis programs and lessons delivered at each venue and to ensure that our customers are happy.

Jack has been a Tennis Australia Club Professional coach since 2013 and a full-time coach since 2010. Jack recently re-joined Tennis Factory after a very successful stint as Head Coach at Maylands Tennis Club. Having run his own business and club for this period Jack has the skills delivering on the court and the knowledge off the court having done an amazing job at helping Maylands Tennis Club develop their coaching program from non-existent to very healthy numbers of players.

Jack is an incredibly popular tennis coach particularly with adult and junior beginners and intermediates due to his positive and friendly personality. Jack has a particular passion for the 8-12 year old developing performance player.

Shaun Moore


Competitions Manager

Shaun is very organised and manages all competitions and tennis tournaments run at both venues – this includes management of pennants, junior club championships and our Tennis Hot Shots competitions. Shaun is also the Tournament Director of the East Fremantle Junior Tennis Classic in December, which is an iconic junior tournament having been on the Perth tournament calendar for over 40 years.

Shaun holds a Bachelor’s Degree in Events, Sport and Recreation Management and is currently completing his Tennis Australia Club Professional coaching qualification.

He predominately works with our Development groups, Squads and conducts private lessons with beginner to intermediate players.

Sally Surrey

Sally Surrey

Head of KIDDO

Sally has been a Teacher of physical education for the last 10 years teaching High School, Primary School and Pre-Primary school aged kids. She has recently moved to Perth from the UK and is Head of our KIDDO program. KIDDO is about getting kids active and having fun, developing their skills, motivation and confidence to be active for life. KIDDO fills the gap between kids being ready to start specific sports lessons but not having the fundamental skills to take part. Sally is passionate about delivering KIDDO to schools and at our tennis clubs.

Blake Wager


Senior Coach

Blake is a skilled and passionate tennis coach, with over seven years’ experience within the tennis coaching industry. Blake is a Tennis Australia accredited Junior Development Coach.  He is energetic, has great people and organisational skills, and is adaptive in working with all styles of play. He is dedicated to providing young tennis players with a positive experience of the sport so as to develop a love for the game. He has the ability to engage and enhance the skills of junior and senior tennis players, and is always excited to make improvements to your game. Blake has competed as high as division 1 in Tennis West’s Saturday Men’s Open League Pennants.

Off court Blake holds Cert I, II, & III in Sport & Recreation.

Neil Hay


Senior Coach

Neil is an experienced coach having worked both in Western Australia and the Northern Territory. Neil is a Tennis Australia accredited Junior Development Coach. Neil is also a qualified social trainer and his focus is on high levels of participation. His energy and patience ensures that tennis is accessible for a wide range of students.

For adult players, Neil brings technical knowledge and a range of strategies having played tournaments and pennants. He has an interest in developing the overall game and the competitive spirit.

Ben Cribb


Senior Coach

Ben manages our Schools Partnerships including coordinating Sporting Schools In-schools’ Programs, Red Ball, Gala Competitions and getting our Schools Programs into all schools.

Ben spends his time between East Fremantle and Onslow Park and is a qualified Tennis Australia Club Professional Coach. Ben has recently moved to Tennis Factory following 8 years as a Senior Coach at WA’s largest hard court tennis club. Ben thoroughly enjoys coaching all ages and abilities in any lesson style, including private lessons, Hot Shots & Cardio Tennis. Players of any age and skill level will benefit from Ben’s expertise, whilst his friendly and approachable manner will make it a fun and enjoyable experience. Get in contact with Ben for racquet restringing services or for advice on the best string/tension to suit your game.

Iain Stewart


Assistant Coach – Onslow Park only

Iain has been playing and coaching with Tennis Factory since 2009. A qualified Tennis Australia Junior Development coach, he specialises in our Hot Shots Development level players.

Iain is well loved and is available for junior private tennis lessons for players in the beginner to intermediate level.

Our Assistant Coaches


Ashley Setterfield

TA Community Coach


Frazer Emms

TA Community Coach


Nic Mitchell

Cert III Sport & Rec

Our Junior Coaches


Bella Setterfield

TA Community Coach


Julia Newport

TA Community Coach

Maddi Shapshak

TA Community Coach

Our Trainee Coaches


Annabelle Volery


Liam Howgate


James Bushnell


Brendan Jones

Maddie YMaddie Yeats

junior coach

Adam Acquarola

junior coachBennett Nolan