Our Coaches

Perth tennis coaches – junior and adult specialists

Tennis Factory pride itself on the quality of its tennis coaching and people, employing only the best Perth tennis coaches. Our Perth tennis coaches are fully insured and have police and Working with Children checks. Our senior staff hold Tennis Australia coaching qualifications or an overseas equivalent.

Matt Bull



Matt is one of only three Tennis Australia Master Club Professional coaches in WA and is recognised by Tennis Australia as one of the top Club and Tennis Hot Shots coaches in Australia – the only WA coach to have been nominated for both categories at the Australian Tennis Awards, and to have won one of the awards.

Originally from the UK, Matt has been based in Perth since 2001. After four years as Head Coach at Nedlands Tennis Club from 2004 to 2008 he left and moved Tennis Factory to Onslow Park Tennis Club in Shenton Park. In 2018, Tennis Factory expanded their award-winning tennis coaching programs to East Fremantle Lawn Tennis Club. This move means customers can enjoy Tennis Factory coaching programs both north and south of the river.

Matt is regarded as a leader in the tennis coaching industry for his vision and drive to help tennis clubs grow their membership and thrive, becoming valuable places for local communities to go to play and socialise. On-court he is passionate about getting as many people as possible playing the game and to help them become the best players they can be, commensurate with Tennis Factory’s slogan ‘Building Better Players’.

Jack Baldwin


Head Coach & Acting Performance Manager

Jack spends his time between Onslow Park and East Fremantle tennis clubs. Jack’s primary role is to manage the quality of the tennis programs and lessons delivered at each venue and to ensure that our customers are happy.

Jack has been a Tennis Australia Club Professional coach since 2013 and a full-time coach since 2010. Jack recently re-joined Tennis Factory after a very successful stint as Head Coach at Maylands Tennis Club. Having run his own business and club for this period Jack has the skills delivering on the court and the knowledge off the court having done an amazing job at helping Maylands Tennis Club develop their coaching program from non-existent to very healthy numbers of players.

Jack is an incredibly popular tennis coach particularly with adult and junior beginners and intermediates due to his positive and friendly personality. Jack has a particular passion for the 8-12 year old developing performance player.

Shaun Moore


Operations Manager

Shaun has an excellent memory and has an uncanny knack for names and faces which makes him the perfect person to manage the logistical side of delivering our tennis programs.

Shaun works alongside Matt to group players, manage new player enquiries and scheduling private lessons. Aside from that, he also manages on-court equipment and bookings.

Shaun holds a Bachelor’s Degree in Events, Sport and Recreation Management and is a Tennis Australia Club Professional.

He predominately works with our Development groups, Squads and conducts private lessons with beginner to intermediate players.

Neil Hay


Competitions Manager

Neil manages all competitions and tennis tournaments run at both clubs – this includes management of pennants junior club championships and our Hot Shots competitions.

Neil is an experienced coach having worked both in Western Australia and the Northern Territory. Neil is a Tennis Australia accredited Junior Development Coach. Neil is also a qualified social trainer and his focus is on high levels of participation. His energy and patience ensures that tennis is accessible for a wide range of students.

For adult players, Neil brings technical knowledge and a range of strategies having played tournaments and pennants. He has an interest in developing the overall game and the competitive spirit.

Iain Stewart


Senior Coach – Onslow Park only

Iain has been playing and coaching with Tennis Factory since 2009. A qualified Tennis Australia Junior Development coach, he specialises in our Hot Shots Development level players.

Iain is well loved and is available for junior private tennis lessons for players in the beginner to intermediate level.

Ben Cribb


Senior Coach

Ben spends his time between East Fremantle and Onslow Park and is a qualified Tennis Australia Club Professional Coach. Ben has recently moved to Tennis Factory following 8 years as a Senior Coach at WA’s largest hard court tennis club. Ben thoroughly enjoys coaching all ages and abilities in any lesson style, including private lessons, Hot Shots & Cardio Tennis. Players of any age and skill level will benefit from Ben’s expertise, whilst his friendly and approachable manner will make it a fun and enjoyable experience. Get in contact with Ben for racquet restringing services or for advice on the best string/tension to suit your game.

Ash Setterfield


Assistant Coach

Ash recently completed his Tennis Australia Junior Development course in his (Covid-19) gap year.

Ash is now studying Medicine at UWA but in-between can be found on-court delivering great tennis lessons to our Hot Shot players.

Our Assistant Coaches


Frazer Emms

TA Community Coach


Nic Mitchell

Apprentice Coach

Cert III Sport & Rec

Maddie Y

Maddie Yeats

Currently undertaking Tennis Australia Junior Development course

junior coach

Bennett Nolan

Currently undertaking Tennis Australia Junior Development course

Certificate IV Fitness

Our Junior Coaches


Bella Setterfield

TA Community Coach

Maddi Shapshak

TA Community Coach

Our Trainee Coaches


Liam Howgate


James Bushnell

junior coach

Adam Acquarola